“Becoming data driven helps everyone get more out of their job.”
— Franco Segarra,Head of Innovation, Valencia CF

All businesses need to understand their customers to be successful. The Valencia Club de Futbol (CF) club leveraged Microsoft Dynamics 365 to gain actionable insights into what their fans want.

From deploying an app to speed food orders in the stadium to checking-in with 1,500 season ticket holders who missed in-person games during the COVID-19 lockdowns, Valencia has used the insights from its customer data to make fan experiences more rewarding. Learn what and how the Valencia CF accomplished in this customer story.